Free Intermediate Social Media Marketing Quiz for Certification

Challenge your social media marketing knowledge with our free Intermediate SMM Quiz. Earn a certificate and boost your credentials. Ideal for experienced marketers!

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1. What is a "social media content pillar"?

A long-form blog post that covers a broad topic

A type of paid social media advertising

A core topic or theme that a brand consistently creates content around

A social media influencer with a large following

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2. What is "social media segmentation"?

Dividing your social media audience into smaller groups based on shared characteristics.

Creating different types of content for different social media platforms.

Scheduling social media posts at different times of the day.

Targeting different audiences with different social media advertising campaigns.

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3. What is "social media cross-posting"?

Sharing the same content across multiple social media platforms.

Promoting content from other brands on your social media channels.

Responding to comments and messages on social media.

Creating different versions of content for different social media platforms.

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4. What is a "lookalike audience" in social media advertising?

An audience that is similar to your existing customer base

An audience that is interested in your competitors

An audience that is located in a specific geographic region

An audience that is active on multiple social media platforms

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5. What are the different types of social media advertising objectives?

Awareness, consideration, and conversion

Reach, engagement, traffic, app installs, video views, lead generation, messages, and conversions

Brand awareness, reach, traffic, engagement, app installs, video views, lead generation, and conversions

Likes, comments, shares, views, and clicks

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6. What is "micro-influencer marketing"?

Partnering with celebrities with massive followings

Collaborating with influencers who have smaller, highly engaged audiences

Paying for sponsored posts on popular social media accounts

Running social media contests and giveaways

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7. What is the difference between a social media "strategy" and a social media "tactic"?

A strategy is a long-term plan, while a tactic is a short-term action.

A tactic is a long-term plan, while a strategy is a short-term action.

A strategy is focused on goals, while a tactic is focused on execution.

Both a and c are correct.

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8. What is the difference between "evergreen" and "topical" content?

Evergreen content is timely and relevant to current events, while topical content is timeless and always relevant.

Topical content is timely and relevant to current events, while evergreen content is timeless and always relevant.

Evergreen content is created by brands, while topical content is created by users.

Topical content is created by brands, while evergreen content is created by users.

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9. What is "social media sentiment"?

The overall attitude or feeling expressed in social media conversations about a brand or topic.

The number of positive mentions a brand receives on social media.

The number of negative mentions a brand receives on social media.

The total number of mentions a brand receives on social media.

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10. What is "social media ROI"?

Return on Investment, measuring the effectiveness of social media efforts

Reach on Impressions, the total number of times content is displayed

Revenue on Investment, the amount of money earned from social media

Relationship on Investment, the quality of connections made on social media

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11. What is the "80/20 rule" in social media content creation?

80% of your content should be promotional, and 20% should be informative.

20% of your content should be promotional, and 80% should be informative.

80% of your content should be created by professionals, and 20% should be user-generated.

20% of your content should be created by professionals, and 80% should be user-generated.

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12. What are some challenges of measuring social media ROI?

Attributing specific sales or leads to social media efforts.

Quantifying the value of brand awareness and reputation.

Tracking dark social traffic.

All of the above.

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13. What is the difference between "paid" and "earned" media?

Paid media is controlled by the brand, while earned media is generated by others.

Earned media is controlled by the brand, while paid media is generated by others.

Paid media is free, while earned media requires payment.

Earned media is free, while paid media requires payment.

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14. What is a "social media influencer contract"?

A legal agreement between a brand and an influencer outlining the terms of a partnership.

A document outlining the goals and objectives of an influencer marketing campaign.

A report on the performance of an influencer marketing campaign.

A set of guidelines for influencer behavior on social media.

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15. What is a "social media style guide"?

A document outlining the brand's visual identity on social media.

A set of rules for grammar and punctuation in social media posts.

A guide to the different types of content that should be shared on social media.

A list of approved hashtags and emojis for social media use.

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16. What is a "social media command center"?

A physical location where social media managers work.

A software platform that centralizes social media monitoring, engagement, and analytics.

A type of social media advertising campaign.

A set of guidelines for social media crisis management.

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17. What is a "social media campaign brief"?

A short summary of a social media post

A document outlining the goals, target audience, messaging, and tactics of a social media campaign

A report on the performance of a social media campaign

A script for a social media video

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18. What is "sentiment analysis" in social media?

Analyzing the emotions and opinions expressed in social media conversations

Tracking the number of likes, comments, and shares on social media posts

Identifying the most popular hashtags used in social media posts

Comparing the performance of different social media platforms

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19. What is "social media fraud"?

Creating fake social media accounts to boost follower numbers.

Buying fake likes, comments, and followers.

Spreading false or misleading information on social media.

All of the above.

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20. What is "newsjacking"?

Hijacking a brand's social media account to spread false information.

Capitalizing on breaking news or trending topics to promote your brand.

Creating fake news stories to generate social media buzz.

Sharing news articles on social media without giving credit to the original source.

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Why Attempt the Free Intermediate SMM Quiz?

Validate Your Expertise: Assess and confirm your advanced understanding of social media marketing strategies.
Earn a Prestigious Certificate: Receive a certificate upon passing, highlighting your proficiency in SMM.
Enhance Career Prospects: Strengthen your resume and professional profile with an intermediate-level certification.
Stay Competitive: Keep up with advanced tactics and emerging trends in social media marketing.
Continuous Improvement: Identify knowledge gaps and set goals for further advancement in your marketing skills.

FAQ of SMM Skill Test Certification

Q1: What topics are covered in the Intermediate SMM Quiz?

A: The quiz includes advanced topics such as in-depth analytics, campaign optimization, multi-platform strategies, paid advertising, and advanced content strategies.

Q2: Is the Intermediate smm quiz really free?

A: Yes, the Intermediate SMM Quiz is completely free to take. There are no hidden fees or charges.

Q3: How do I receive my certificate after passing the Intermediate smm quiz?

A: Once you pass the quiz, your certificate will be available for download immediately. You will also receive an email with a link to your certificate.

Q4: How many questions are on the smm Intermediate quiz and how long does it take to complete?

A: The quiz consists of 20 questions and typically takes about 20 minutes to complete.

Q5: Can I retake the Intermediate smm quiz if I don't pass on the first attempt?

A: Yes, you can retake the quiz as many times as needed until you pass and earn your certificate.

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Why Attempt the Free Intermediate SMM Quiz?

FAQ of SMM Skill Test Certification

Q1: What topics are covered in the Intermediate SMM Quiz?

Q2: Is the Intermediate smm quiz really free?

Q3: How do I receive my certificate after passing the Intermediate smm quiz?

Q4: How many questions are on the smm Intermediate quiz and how long does it take to complete?

Q5: Can I retake the Intermediate smm quiz if I don't pass on the first attempt?

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